Frequently Asked Questions

Yes, you most certainly can!  

This depends on your goals, but meta can absolutely bring in new business in addition to driving direct bookings.  As with any new business marketing program, the returns will be different compared to capturing people who were already looking for you.  Think of your branded vs. non-branded search terms as an example.

This again depends on your objectives.  However, many options are available that require no upfront marketing budget at all.