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Frequently Asked Questions

can i compete with OtaS on meta?

Yes, you most certainly can!  

does meta bring new customers, or is it just channel shift?

This depends on your goals, but meta can absolutely bring in new business in addition to driving direct bookings.  As with any new business marketing program, the returns will be different compared to capturing people who were already looking for you.  Think of your branded vs. non-branded search terms as an example.

what should i budget for meta?

This again depends on your objectives.  However, many options are available that require no upfront marketing budget at all.  

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